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There are many different high tech ways to advertise to your customers today, but one age-old technique continues to yield impressive results. You might have your IT department busily working away on your business website and your Internet marketing, but don’t neglect the printed signs and large banners that continue to be used to promote events, sales, and other activities.
If you aren’t convinced that banners and signs are worth your time, consider the following advantages:
Banners and Signs Are Affordable
You may be devoting a large part of your marketing budget to your Internet advertising, your radio spots, and published ads. No problem! Sign makers can still offer you a personalized, customized banner quickly and inexpensively. The resulting signs are easy to put up and take down, convenient to store, and affordable enough that you can make as many as you want to put up around town.
Marketing Banners Reach a Wide Audience
One major benefit of the marketing banner is the range of exposure that it gets. When you place a large banner, your business name, product, or services will get noticed by everyone who passes through. Internet ads can be blocked, radio stations can be switched, but a large public banner is there to catch the eye whenever your potential customers are in the area. These customers won’t just see the sign once, either. The sign will continue to be seen over and over again; strengthening brand recognition and familiarity.
Banners Are Durable and Reusable
Some banners, such as vinyl banners, are made to withstand whatever Mother Nature throws at them. They can survive the wind and the rain, the sun and the snow. These signs and banners can be designed to promote a holiday celebration and reused every year. This can really cut down the costs of marketing. When the banners aren’t in use, simply fold or roll them up and store them until the next “Buy One, Get One Free” sale or State Fair.
Signs and Banners Can Be Moved from One Location to Another
If you are promoting your business at a local fair or farmers’ market or you have an established business which is advertising a new sales event, the ability to place signs where you need them when you need them is very valuable. Once you have reached the saturation limit in one area and it is time to target another location, simply pull out your sign or pull down your banner and move them. This convenience in placement is hard to beat. Maybe you want to promote your business at the local ball field during the big weekend games, and then move your banner from the fence to the front wall of your building. This movement of signage will pull the attention of the crowd from one location to another. It also increases the amount of exposure that you get with the signs.
The Design of Signs and Banners Offers a Great Deal of Versatility
As you plan a catchy or attractive banner design, you really won’t find yourself limited. With today’s technology, sign makers can add photographic images, a wide variety of fonts, and more colours than you’ll find in the common rainbow. Do you want to include your logo and the details of your upcoming sale on the same banner? Go right ahead, add some pictures of your employees and you’ll have created a banner that you can be proud to have representing your business.
