For most bloggers, the most lucrative and consistent income stream comes from advertisements on your site. Usually unobtrusive, easy to implement, and reliable, in-site advertisements can provide you an income and allow you to maintain your blog without having to take out automobile title loans.
Many bloggers use programs like Google’s AdSense to manage the advertisements on their website. In most cases, AdSense is an excellent option and resource. It acts as a middle man, connecting your site with potential advertisers, which thus allows you to focus on the blog rather than get saddled with the business side of things. You don’t need to track down advertisers, negotiate rates, and work to insure payment; instead, AdSense does all the difficult work for you.
Consequently, for its ability to generate revenue without too much effort on your behalf, a program like AdSense is well-suited for the average blogger. If your blog is small or covers a mainstream topic, finding appropriate advertisers on your own can pose a challenge. Downloading a service that does it for you, conversely, is relatively easy.
But for bloggers looking to truly maximize their revenues, securing advertisers on their own can potentially bring in more favourable deals and more wealthy companies looking to market. It can furthermore lead to the development of relationships that, ultimately, secure lucrative business with just as much ease as a program like AdSense. Before you branch out on your own, however, it’s important to insure that you have what it takes to personally secure buyers. If you write a blog that is read monthly by millions of people, for example, there’s a good chance that you can find ways to better maximize your advertising.
While most of us don’t write blogs with that many views, there’s another type of blog that is well-poised to manage ads on its own: a niche blog. If you write a blog with a highly specific focus, after all, you probably have a very good conception of your target audience. You probably know any and all forums, companies, newsletters, industry publications, and websites that go after that same audience. This means, of course, that you can probably figure out the best potential advertisers for your blog. By contacting them directly, and eschewing a program like AdSense, you might be able to make more money without putting in too much more of an effort.
This approach may also be beneficial for the connections it potentially provides. If a major company in your niche begins advertising on your blog, for example, you may be able to subsequently market your site or services through them. And, in this manner, you can once again find ways to increase profits on your blog by taking greater control over your advertisements. If you’re a niche blogger, it’s an approach you may want to consider.